Category Archives: Podcast

Podcast: Senior Games Analyst Ted Pollak on the extraordinary market value of fitness games

Ted Pollak - senior games analyst and guest on this podcast

Ted Pollak – senior games analyst and guest on this podcast

Fitness gaming has become a massive industry over the past few years – Wii Fit has sold 22.67 million copies, the Your Shape franchise has also shifted over 4 million games – but just how much is it all actually worth?

According to Ted Pollak, senior gaming analyst for Jon Peddie Research, the fitness videogame industry is worth an astonishing $2.5 billion per year.

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